Google Business Profile
Categories, services, posts and Q&A kept complete so you can appear in the Maps pack
- Complete profile optimization
- Photo and post management
- Review response strategy
- Local pack tracking
Local SEO and paid search
Show up when they search
We track acquisition cost, customer value, channel attribution and conversion at each step. Spend is reported against revenue.
Local SEO focus/Multi-channel/Data-driven
TL;DR
Local SEO, Google Business Profile optimization, and ROAS-tuned paid ads across Google, Meta and LinkedIn. Ranking changes usually take several months to show. Reporting is monthly and tied to leads and revenue.
Local search
Local SEO and visibility
Show up when customers in South Florida search for what you do.
Local SEO
Visibility in Maps for the searches that bring walk-ins and calls
- Location-based keyword targeting
- Citation building and cleanup
- Local link building
- Competitor analysis
Reputation Management
Automated review requests post-visit, response templates, and sentiment alerts on new reviews
- Review generation campaigns
- Negative review response
- Review monitoring alerts
- Reviews shown on your site
Google, Meta and email
Paid advertising
Paid search brings leads sooner. SEO takes months to build.
Google Ads
Search, LSA, and Performance Max campaigns tuned to your conversion data
24/7 / Always on
- Negative keywords, conversion API, offline import
Facebook & Instagram
Meta ads with server-side CAPI tracking for more complete attribution
Targeted / Audiences
- Lead forms, retargeting, lookalikes from CRM
Email Marketing
Segmented sequences triggered by CRM events
CRM / Triggered
- Drip flows, cohort-based sends, deliverability monitoring
Attribution
Marketing tied to revenue
GA4, Google Ads and Meta conversion APIs connected to your CRM. Calls are tracked with dynamic number insertion, and each form submission is attributed to its source channel.
- GA4 + CRM dashboard, refreshed hourly
- Call tracking with keyword-level attribution
- Monthly reports: CAC, LTV, channel ROAS
- You work directly with the person running your campaigns
- Month-to-month, no long-term contracts
What we track and optimize monthly
- Lead Volume
- Weekly
- Organic Traffic
- Monthly
- Cost Per Lead
- Monthly
- Spend
- By channel
Timeline
What to expect
Here's what a typical timeline looks like:
- Month 1-2
Foundation
Audit, optimization, baseline metrics
- Month 3-4
Traction
Early ranking improvements, traffic growth
- Month 5-6
Results
Leads, with return measured against spend
- Month 7+
Scale
Expand the campaigns that are working
Results vary by industry, competition, and budget. We'll give you realistic projections when we talk.
FAQ
Common questions
What clients ask about local SEO, paid ads, and reporting before signing on.
How long does local SEO take to show results in Fort Lauderdale?
Google Business Profile changes can show within weeks. Rankings usually take months, and longer in competitive fields such as legal and medical. You get a monthly report either way.
Do you manage Google Ads and social media advertising?
Yes: Google Ads, Meta (Facebook and Instagram), LinkedIn for B2B, and display ads. We report on leads and revenue from the ads, as well as clicks.
Can you help with reputation management and reviews?
Yes. We set up review requests, monitor review sites and help you reply to positive and negative reviews. If there is past damage to repair, we plan that separately.
What's included in your digital marketing packages?
It is scoped to you, but usually covers SEO, content, Google Business Profile, social media, paid ads, monthly reports and planning calls.
How do you measure digital marketing success?
By leads, phone calls, form submissions, revenue from marketing and cost per customer. Tracking is set up at the start so you can see what the spend produces.
Work
Related case studies
Two of our builds that work with marketing and sales data.
- Sales & MarketingOverwatchOverwatch shows how a site is found in classic search, in AI answers and on the local map, then proposes the fixes. Nothing it proposes reaches a live site until a person approves it.View case study
- Sales & MarketingVerrowA public data operations project that turns raw lead files into trusted records. A TypeScript front end drives a workflow built around validation, enrichment, and CRM readiness.View case study
Next step
Talk to us about local search
We will review your current setup and tell you what we would change first.
Get in touchTell us what you're trying to grow and we'll take it from there.